Sometimes the best strategies are not created when business is going well. They are forced by survival mode, when there are few good options left. In the early 1930s, Pepsi-Cola was in serious trouble. The company was on the verge of bankruptcy, as it struggled to compete against the dominant Coca-Cola, and faced the extraordinary […]
Etiqueta: Strategy
Starting Small: Whisper the Power of Building Before Scaling
Sometimes, the smartest way to build a successful business is to start small enough to survive long enough to become big. In 2010, three people who knew the Formula 1 world extremely well decided to start something of their own. Jake Humphrey, a television presenter; David Coulthard, a former Formula 1 driver; and Sunil Patel, […]