Sometimes the best strategies are not created when business is going well. They are forced by survival mode, when there are few good options left. In the early 1930s, Pepsi-Cola was in serious trouble. The company was on the verge of bankruptcy, as it struggled to compete against the dominant Coca-Cola, and faced the extraordinary […]
Autor: Bendeavours
Quando a Crise Força uma Estratégia de Sucesso: A Decisão da Pepsi que Mudou Tudo
Por vezes, as melhores estratégias não são criadas quando o negócio está a correr bem. São impostas pelo modo de sobrevivência, quando restam poucas boas opções. No início da década de 1930, a Pepsi-Cola estava em sérias dificuldades. A empresa estava à beira da falência, enquanto lutava para competir com a dominante Coca-Cola e enfrentava […]
Starting Small: Whisper the Power of Building Before Scaling
Sometimes, the smartest way to build a successful business is to start small enough to survive long enough to become big. In 2010, three people who knew the Formula 1 world extremely well decided to start something of their own. Jake Humphrey, a television presenter; David Coulthard, a former Formula 1 driver; and Sunil Patel, […]